The allure of Cinnabon® is unmistakable.
No one walks by a Cinnabon without being enveloped by the inviting scent of cinnamon and freshly baked treats. It creates a craving that guests have to satisfy. To our guests, that sweet aroma of Cinnabon means something delicious is coming their way, and to our franchise owners, it means even more.
If success was a freshly baked treat, it would be Cinnabon.
Franchising Cinnabon® in Australia
Cinnabon started in Australia in 2019 and in a few short years has expanded to nearly every state in Australia. To further accelerate this expansion, we are actively looking for partners who want to own their Cinnabon bakery.
The Cinnabon Australia and global leadership teams bring their years of experience and expertise to every area of your franchise business.
Real estate
Our team of Real Estate Managers makes sure we get the best location in the centre. We make sure we get the best rent deal.
Operations & Training
Every franchise owner has access to the Franchise Business Consultant Team for business review and performance analysis, as well as ongoing consultation. We are available to ensure that your Bakeries are running optimally through regular store visits to help with training, marketing, and relationship building.
Technology
Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Cinnabon IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.
Supply Chain
Franchise owners benefit from a full Supply Chain Team that is dedicated to helping you get the best price for all ingredients to run your Bakeries. When it comes to purchasing power, franchise owners leverage the buying power of an international supply chain
Marketing
Dedicated marketing and public relations staff are ready to assist with marketing and media planning. We know the ins and outs of the Cinnabon customer and will create plans to encourage traffic to your Bakery. The national marketing campaign includes LTOs and other campaigns to increase traffic further.
Social & Digital Media
At Cinnabon, we pride ourselves on a strong digital and social media presence – with a loyal follower base spanning Millennials all the way through to Gen Alpha! Our team is here to maintain the fun flair of the brand and keep the brand top of mind.
Franchising Inquiry
We currently offer single-store Cinnabon® franchising opportunities in NSW, ACT, WA, and SA only.
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Brand Collaboration
In 2025, Cinnabon Australia collaborated with Woolworths Australia to produce Cinnabon inspired Hot Cross Buns. These buns were filled with Cinnabon cinnamon chips and our signature cream cheese frosting and were available in over 1,000 Woolies locations across Australia. The initial production run sold out in record time leading to an unprecedented second run – which also quickly sold out.
Cinnabon has a long tradition of meeting guests where they are, whether that is in one of our bakeries, in a supermarket, in another restaurant, or somewhere else. We are happy to collaborate with brands that share Cinnabon’s commitment to quality and that have the scale to produce a product for the whole of Australia. We pick our partners very carefully, but if your brand would like to discuss a collaboration, please inquire below.
Brand Collab Inquiry
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Franchising another Brand in Australia
Cinnabon is but one brand in the GoTo Foods family of restaurant brands. We are also the franchisors of Auntie Anne’s® (fresh pretzels), Jamba® (smoothie cafe), Carvel® (soft serve), McAllister’s Deli® (sandwiches & deli), and Moe’s Casa Mexicana® (Mexican restaurant).
We are actively searching for master franchisees who are experienced QSR operators who can make multi-store commitments for a state or for the whole of Australia. If you fit the bill, please contact us to get the discussion started.
Brand Inquiry
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